[Editor’s note: Kevin Folta is a molecular geneticist and chair of the horticultural sciences department at the University of Florida.]
When the commercial says that I should select clean food it makes my blood boil.
At a time when all of our affluent-world food is produced with tremendous care and regulation, and 21,000 people will die today from lack of nutrition, it is disgusting to see safe food demonized in a cheap marketing gimmick.
I know the scientists that create the new varieties. I work with the folks that study ways to conserve water and limit fertilizers. I see the teams of migrant workers toil in fields, harvesting and grading crops on the fly at great speed and with endless repetition. I know the farmers that get moving before the sun is in the sky, hoping to catch more time in the field before an advancing storm. Each piece of food has a great cost in resources and substantial human effort.
Restaurant marketing should not spotlight clean food, it should promote diets of the right kinds of foods, like ensuring that fruits and vegetables are regular part of the diet. Proper nutrition in a nation suffering from the wrong kinds of nutrition needs to be a priority.
The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion, and analysis. Read full, original post: The Deeply Offensive Marketing Ploy of “Clean Food”