The Impossible Burger, also known as the “veggie burger that bleeds,” has drawn crowds of curious eaters and inspired dozens of think pieces.
Now Redwood City’s Impossible Foods, which makes this culinary curiosity, is rolling out the next phase in its ambitious plan to supplant animal agriculture with high-tech foods that mimic meat in every sense but the source. The company is moving into a factory in East Oakland that will soon be capable of producing 1 million pounds of the burgers every month. Impossible Foods is betting that the cachet the burger has earned will propel it into restaurants across the country.
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