A new study revealed that the extent of our obsession with social media could actually be written in our genes, rather than just being a product of our complete lack of willpower.
Researcher Chance York, who is presenting his findings at the 67th Annual Conference of the International Communication Association in San Diego, found that (a rather large) two thirds of our social media use is attributable to genetic traits.
While unique and shared environmental factors account for the remainder of the variance.
Past research has repeatedly shown that genetics influence the way we communicate with other people, but this paper goes further to show that these traits also affect our online behaviours not just face to face.
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