Viewpoint: Dissecting the Food Babe’s anti-‘natural flavors’ pseudoscience

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Our good friend the Food Babe has published an interesting piece of pseudoscience writing entitled ‘Are Natural Flavors Really That Bad? (MUST WATCH)’. If you’re looking for the quick answer to this superfluous, click-bait title, let me tell you that it’s no: natural flavours are perfectly safe and healthy. But if you’re looking for an explanation of how taste actually works (and why her claims about natural flavours are utter nonsense), then please read on!

Vani Hari bases her distaste for natural flavours off the idea that “flavor in nature doesn’t come without nutrition.” Regrettably I’m here to tell her that this is unequivocally false.

[F]lavours are just the result of chemistry, things that are good for us do taste good, sort of, but not because of their nutrient content, and no one thinks that gummy bears are healthy just because they taste kind of like fruit.

So instead of asking yourself, “Did someone engineer this to be delicious or did nature engineer this to be delicious”, as Hari advises, I think I’d rather contemplate why it is I’d be taking diet advice from a blogger without a science degree.

Read full, original post: The Food Babe has No Idea how Physiology Works

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