Are Smirnoff’s GMO-free vodka labels illegal?

OMGJonathanVanNe HR
Image Credit: Smirnoff

Smirnoff, a vodka brand, has tried to place itself under a health halo by claiming it is not only gluten-free but non-GMO as well.

So why claim it is better to use non-GMO corn, when it is better for the environment? That’s marketing, they believe their customers want that. And it may be their downfall. As Stephan Niedenbach notes, FDA lets organic food and supplements have a Wild West for Woo when it comes to labels, as long as they state somewhere FDA has not approved their cosmic claims, but alcohol is another issue.

Making a gluten-free health claim will pass muster even if its ethically disgusting. Corn has no gluten anyway but celiac disease is a health issue and customers can be made aware of products without gluten. But GMOs are not a health issue, even when USDA created the “organic” food standard they said it was solely for marketing.

Related article:  Viewpoint: Political 'horse-trading' at U.N. threatens sensible GMO, gene editing crop regulation

If they do market “non-GMO” as a health claim, that is prohibited by the Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau. As the site alcohol.law notes, “be sure to keep the TTB’s position in mind before submitting a certificate of label approval with any “GMO” related terms or references.”

Read full, original article: Is Smirnoff Breaking The Law With Its Non-GMO Alcohol Label?

Outbreak
Outbreak Daily Digest
Biotech Facts & Fallacies
Talking Biotech
Genetics Unzipped
Video: Test everyone – Slovakia goes its own way to control COVID

Video: Test everyone – Slovakia goes its own way to control COVID

As Europe sees record coronavirus cases and deaths, Slovakia is testing its entire adult population. WSJ's Drew Hinshaw explains how ...
mag insects image superjumbo v

Disaster interrupted: Which farming system better preserves insect populations: Organic or conventional?

A three-year run of fragmentary Armageddon-like studies had primed the journalism pumps and settled the media framing about the future ...
dead bee desolate city

Are we facing an ‘Insect Apocalypse’ caused by ‘intensive, industrial’ farming and agricultural chemicals? The media say yes; Science says ‘no’

The media call it the “Insect Apocalypse”. In the past three years, the phrase has become an accepted truth of ...
globalmethanebudget globalcarbonproject cropped x

Infographic: Cows cause climate change? Agriculture scientist says ‘belching bovines’ get too much blame

A recent interview by Caroline Stocks, a UK journalist who writes about food, agriculture and the environment, of air quality ...
organic hillside sweet corn x

Organic v conventional using GMOs: Which is the more sustainable farming?

Many consumers spend more for organic food to avoid genetically modified products in part because they believe that “industrial agriculture” ...
benjamin franklin x

Are most GMO safety studies funded by industry?

The assertion that biotech companies do the research and the government just signs off on it is false ...
favicon

Environmental Working Group: EWG challenges safety of GMOs, food pesticide residues

Known by some as the "Environmental Worrying Group," EWG lobbies for tighter GMO legislation and famously puts out annual "dirty dozen" list of fruits and ...
m hansen

Michael Hansen: Architect of Consumers Union ongoing anti-GMO campaign

Michael K. Hansen (born 1956) is thought by critics to be the prime mover behind the ongoing campaign against agricultural biotechnology at Consumer Reports. He is an ...
News on human & agricultural genetics and biotechnology delivered to your inbox.
Optional. Mail on special occasions.
Send this to a friend