The labeling of our food is a notoriously murky business. A healthy 82% of Americans say they’ve felt tricked by nutrition labels at some point….
[B]rands are trying to sell food products….Everything from serving sizes to claims about the “free-range” lifestyles of chickens is used to obscure important facts in the pursuit of getting products into consumers’ hands.Luckily, there’s a way to build faith in food.
Blockchain is the perfect technology for creating trust in industries where it’s currently in short supply….[I]t’s possible for a blockchain-based system to provide a more accurate and trustworthy version of product labels—especially when it comes to claims about products being organic or non-GMO.
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Imagine a system that works as clearly as the “explicit” label next to a song on Spotify. You don’t have to guess what it means or check to see which entity is rating it explicitly….
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With several major players investing in the technology, and consumers closely checking food packaging, creating a blockchain-verified label is a relatively easy next step that could help quell much of the confusion among consumers. Instead of using a system similar to the multiple GMO labeling options, for instance, blockchain offers the potential for a single label—creating a standard for what’s blockchain-certified.
Read full, original article: Know What’s GMO: Why Blockchain Will Build Faith In Food Labels