Could blockchain-based product labels help build consumer trust in our food system?

| | January 9, 2019
Credit: Food Network
Credit: Food Network
This article or excerpt is included in the GLP’s daily curated selection of ideologically diverse news, opinion and analysis of biotechnology innovation.

The labeling of our food is a notoriously murky business. A healthy 82% of Americans say they’ve felt tricked by nutrition labels at some point….

[B]rands are trying to sell food products….Everything from serving sizes to claims about the “free-range” lifestyles of chickens is used to obscure important facts in the pursuit of getting products into consumers’ hands.

Luckily, there’s a way to build faith in food.

Blockchain is the perfect technology for creating trust in industries where it’s currently in short supply….[I]t’s possible for a blockchain-based system to provide a more accurate and trustworthy version of product labels—especially when it comes to claims about products being organic or non-GMO.

Related article:  Viewpoint: Intensive agriculture is the only way to sustainably feed the world

Imagine a system that works as clearly as the “explicit” label next to a song on Spotify. You don’t have to guess what it means or check to see which entity is rating it explicitly….

With several major players investing in the technology, and consumers closely checking food packaging, creating a blockchain-verified label is a relatively easy next step that could help quell much of the confusion among consumers. Instead of using a system similar to the multiple GMO labeling options, for instance, blockchain offers the potential for a single label—creating a standard for what’s blockchain-certified.

Read full, original article: Know What’s GMO: Why Blockchain Will Build Faith In Food Labels

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