Food labeling has reached a feverpitch. But it hasn’t made shopping for healthy food any easier.
A recent survey by the International Food Information Council Foundation and the American Heart Association show that 95% of Americans say they always or sometimes look for healthy options when food shopping. But only 28% say that information is easy to find.
The problem partially stems from confusion over the nutritional panel and ingredient list….I don’t think it’s much of a stretch, but here’s a bold conclusion. Maybe consumers are confused because we slap a bunch of marketing labels on food products and pretend they have something to do with nutrition?
Consider the organic label. It’s a marketing term; it’s overseen by the USDA’s marketing branch. Studies have shown that there is no meaningful difference between it and conventionally-produced food. The outcome is the same. But one thing about it is certain, it has nothing to do with whether a product is healthy or not.
Read full, original article: Consumers are confused about food labels. Maybe we should stop covering products with pointless marketing.