Podcast: Burger King’s ‘Impossible’ Whopper—’breakout moment’ for plant-based meat?

image png

The Whopper is an icon of American culture. But the Whopper is getting a complete overhaul — and when we say complete, we literally mean complete. It’s also a new Whopper with a bold goal: To save the planet.

The new Impossible Whopper comes from Impossible Foods, a Silicon Valley start-up that produces plant-based alternatives to animal meat. Scientists in California spent years trying to find just the right plant-based formula to recreate the flavor, texture and sizzle of a beef hamburger. It’s part of a global effort to cut down on the environmental impact of meat — especially beef.

The Impossible Burger has been available in select restaurants and grocery stores in the US, Hong Kong, Macau and Singapore for a short while, but the company is hoping its appearance in 59 Burger Kings around St. Louis, Missouri, will be a breakout moment.

ADVERTISEMENT
Related article:  How do we know GM crops don't harm people with food allergies?

Read full, original article: The meatless Whopper’s ‘Impossible’ goal: To save the planet

Outbreak Daily Digest
Biotech Facts & Fallacies
GLP Podcasts
Infographic: Here’s where GM crops are grown around the world today

Infographic: Here’s where GM crops are grown around the world today

Do you know where biotech crops are grown in the world? This updated ISAAA infographics show where biotech crops were ...
News on human & agricultural genetics and biotechnology delivered to your inbox.
glp menu logo outlined

Newsletter Subscription

* indicates required
Email Lists
Send this to a friend