The Whopper is an icon of American culture. But the Whopper is getting a complete overhaul — and when we say complete, we literally mean complete. It’s also a new Whopper with a bold goal: To save the planet.
The new Impossible Whopper comes from Impossible Foods, a Silicon Valley start-up that produces plant-based alternatives to animal meat. Scientists in California spent years trying to find just the right plant-based formula to recreate the flavor, texture and sizzle of a beef hamburger. It’s part of a global effort to cut down on the environmental impact of meat — especially beef.
The Impossible Burger has been available in select restaurants and grocery stores in the US, Hong Kong, Macau and Singapore for a short while, but the company is hoping its appearance in 59 Burger Kings around St. Louis, Missouri, will be a breakout moment.
Read full, original article: The meatless Whopper’s ‘Impossible’ goal: To save the planet