The GLP is committed to full transparency. Download and review our just-released 2019 Annual Report.

Podcast: Burger King’s ‘Impossible’ Whopper—’breakout moment’ for plant-based meat?

The Whopper is an icon of American culture. But the Whopper is getting a complete overhaul — and when we say complete, we literally mean complete. It’s also a new Whopper with a bold goal: To save the planet.

The new Impossible Whopper comes from Impossible Foods, a Silicon Valley start-up that produces plant-based alternatives to animal meat. Scientists in California spent years trying to find just the right plant-based formula to recreate the flavor, texture and sizzle of a beef hamburger. It’s part of a global effort to cut down on the environmental impact of meat — especially beef.

The Impossible Burger has been available in select restaurants and grocery stores in the US, Hong Kong, Macau and Singapore for a short while, but the company is hoping its appearance in 59 Burger Kings around St. Louis, Missouri, will be a breakout moment.

Related article:  Infographic: GMO crops 'wreck' the environment, human health? Latest evidence says otherwise

Read full, original article: The meatless Whopper’s ‘Impossible’ goal: To save the planet

The GLP aggregated and excerpted this article to reflect the diversity of news, opinion, and analysis. Click the link above to read the full, original article.
News on human & agricultural genetics and biotechnology delivered to your inbox.
Optional. Mail on special occasions.

Send this to a friend