With Burger King plant-based whopper available nationwide, meatless meat ‘here to stay’

| | May 20, 2019
proxy duckduckgo com
Image: Burger King
This article or excerpt is included in the GLP’s daily curated selection of ideologically diverse news, opinion and analysis of biotechnology innovation.

Gone are the days when vegan meat was derided as tasteless — a sacrifice vegetarians made in service of a greater environmental cause. Today’s meatless meats taste just like the real thing, can satisfy the most blood-thirsty of carnivores, and are here to stay.

After testing its plant-based whopper in a Burger King location in April, plant-based food company Impossible Foods is going nationwide with the fast food chain in more than 7,000 locations.

When competitor plant-based substitute company Beyond Meat went public in early May, its stock price soared 163% in a day. The money-losing company is now valued at about $4 billion, making it the most successful IPO thus far this year.

Related article:  Asthma and Atopic March Syndrome caused by GMOs? Science says 'No'

Despite Beyond Meat’s success going public, Impossible Foods CFO David Lee insisted Wednesday to CBS News the company has no plans to announce an IPO and is focusing instead on trying to meet the surge of demand on the heels of its Burger King expansion. “Frankly, we’re not in a rush to go public. We’re very, very focused on serving our meat eaters well and increasing our supply,” Lee said.

Read full, original article: Impossible Foods, Beyond Meat and the growth of the meatless meat market

Share via
News on human & agricultural genetics and biotechnology delivered to your inbox.
Optional. Mail on special occasions.
Send this to a friend