Plant-based meat competition heats up as GMO Impossible Burger makes grocery store debut

impossible burger vs beyond burger
Credit: Eat this, Not That

The Impossible Burger, a meat-free burger that’s previously only been available in restaurants, will be available to buy in grocery stores for the first time …. [On] September 20th, you’ll be able to buy the plant-based burger in 27 Gelson’s Markets stores in Southern California. Impossible Foods says …. it plans to reach every region of the US by the middle of [2020].

The launch brings Impossible Foods into even closer competition with Beyond Meat, which already sells its own meat-free burger in grocery stores in addition to restaurants. When it announced its latest burger back in June, Beyond Meat said that it was available to purchase in stores, including Whole Foods, Kroger, Safeway, Publix, Wegmans, Target, and Sprouts. Compared to this list of chains, Impossible Foods is lagging behind in selling its burgers directly to home cooks.

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Read full, original article: Impossible Burgers are hitting their first grocery stores tomorrow

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