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If consumers fear GMOs, why do they keep buying Impossible Burgers?

| | October 3, 2019

Used to be that GMOs ranked right up there with child porn as a blight on society no one should ever consume — until alt-meat foods started using GE ingredients. GMOs now? Not a problem!

[A]s scary as GMOs are portrayed by the cadre of activists determined to cash in on the public’s fearfulness, now that the alt-meat category has ridden in a like a white knight to slay the meat industry and rescue the planet from death by cow, GMOs are suddenly A-okay.

That’s because Impossible Foods, manufacturer of one of the highest profile lines of alt-meat products, utilizes a genetically engineered yeast to produce heme, the compound that causes raw meat to “bleed” and is intrinsically connected to the “meat taste” that’s a significant contributor to the unique flavor and sensory appeal involved in eating red meat.

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[T]he same woke consumers determined to purchase only non-GMO products with a fervor usually found only in religious cults apparently could care less about the GMO ingredient in the alt-meat shamburgers they’re lining up to buy.

According to a lengthy report in Forbes …. “GMOs aren’t much of a motivation one way or the other” for consumers who’ve eagerly embraced alt-meat introductions.

Read full, original article: Say hello to the ‘new’ GMOs

The GLP aggregated and excerpted this article to reflect the diversity of news, opinion, and analysis. Click the link above to read the full, original article.
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