If consumers fear GMOs, why do they keep buying Impossible Burgers?

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Used to be that GMOs ranked right up there with child porn as a blight on society no one should ever consume — until alt-meat foods started using GE ingredients. GMOs now? Not a problem!

[A]s scary as GMOs are portrayed by the cadre of activists determined to cash in on the public’s fearfulness, now that the alt-meat category has ridden in a like a white knight to slay the meat industry and rescue the planet from death by cow, GMOs are suddenly A-okay.

That’s because Impossible Foods, manufacturer of one of the highest profile lines of alt-meat products, utilizes a genetically engineered yeast to produce heme, the compound that causes raw meat to “bleed” and is intrinsically connected to the “meat taste” that’s a significant contributor to the unique flavor and sensory appeal involved in eating red meat.

Related article:  India's pro-GMO cotton farmers make case for relaxed biotech crop rules to prime minister

[T]he same woke consumers determined to purchase only non-GMO products with a fervor usually found only in religious cults apparently could care less about the GMO ingredient in the alt-meat shamburgers they’re lining up to buy.

According to a lengthy report in Forbes …. “GMOs aren’t much of a motivation one way or the other” for consumers who’ve eagerly embraced alt-meat introductions.

Read full, original article: Say hello to the ‘new’ GMOs

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