The use of anti-obesity medications (AOMs), led by glucagon-like peptide-1 (GLP-1) agonists like Ozempic (semaglutide), has skyrocketed over the past few years. These powerful drugs, prescribed for both type 2 diabetes and weight loss, work by mimicking a unique gut hormone that suppresses appetite and slows how fast the stomach empties after eating.
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Many food and beverage companies are working to increase protein in their offerings—and to do so in smaller-portioned options.
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Given the studies showing that GLP-1 users tend to regain most of any lost weight within a year of stopping the drugs, food and beverage companies that are thinking about the different paths in the GLP-1 journey will be able to reach more consumers. There is great opportunity if organizations can develop new products that thread the needle, addressing the specific needs and tastes of GLP-1 users while also appealing to health-conscious consumers who are aren’t currently taking them or who have never used them.
