Knowing from where crops originated and are grown is crucial to a sustainable food future

Over a third of the world’s food is grown by small-scale farmers who are unpaid and undervalued.

Knowing where food comes from, and how it’s produced, can empower consumers to make healthier, more sustainable choices.

Policy change and technology are needed urgently to drive systemic food reform and ensure sustainability.

Improving food literacy – the knowledge of food, its origins, and use – among the global community is crucial for transforming food systems to become healthier, fairer and more sustainable.

If more consumers realized their food choices were directly impacting small-scale farmers working with small margins and significant risks, it’s possible their choices would change to reflect preferences for sustainably grown produce that paid farmers a fair price.

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Consumers can also use a growing number of apps, such as FoodLogiQ Traceability, to learn more about the origins of different foods, and call for greater transparency in the sourcing of food in their local supermarkets, workplaces and schools.

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