Make America Healthy Again. Ozempic. Fibermaxxing.
Powerful forces are pushing the U.S. food industry to make what could be the biggest overhaul in decades to supermarket shelves.
Cities, states and the federal government are scrutinizing ingredients in processed food as concern escalates over the state of Americans’ diets. For a lot of consumers, protein and whole milk are in. Seed oils are out.
In response, top food companies from Kraft Heinz to General Mills are reimagining familiar brands as they work to ditch artificial dyes, or stuff protein into their products. New federal dietary guidelines released … could accelerate many such moves.
“We’ve never seen this many changes being demanded all at once,” said Lynn Dornblaser, client adviser at the market-research firm Mintel ….
New and reformulated products might come with higher price tags as many Americans are already struggling with grocery bills, said Jeff Grogg, managing director of JPG Resources, a food and beverage consulting firm. …
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“Every food trend and legislative intervention is driving prices up,” Grogg said. “We’re back to animal products in this weird countertrend and beef prices are through the roof.”
