Google seems to have a Google addiction. If you click on a hyperlink in Google’s chatbot-style search tool, AI Mode, you are likely to be looped into another Google search, according to a new study from SE Ranking ….
Many website owners and publishers have relied heavily on Google Search as their primary source of visitors and have complained about declines in traffic over the past few years as the tech giant has prominently featured generative AI summaries in search results, through AI Overviews and AI Mode.
Currently, an estimated 17 percent of total citations in AI Mode lead back to Google. That’s a three-fold increase over the past year. The second most overall cited website in AI Mode? YouTube, another Google company.
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“Google may think that’s great, but I’ve gone into those loops where I’m trying to find an answer, and the only option is to click on a Google search result that takes me to another search result,” [SEO expert Danny Goodwin] says. “But, it still doesn’t answer my question.” The circular experience of these AI tools is incredibly frustrating … for users and publishers putting content online.
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