Will the MAHA movement save the GOP this fall — or help bury it? This man may be key

Tony Lyons knows how Republicans can win the midterm elections later this year. All they need to do, as he explained in a memo to GOP leaders in February, is embrace the Make America Healthy Again movement, or at least the popular parts of it, like banning soda from SNAP benefits and ditching artificial food dyes. Divisive anti-vaccine issues, in contrast, must be “addressed carefully and with nuance.” Follow this plan, insists Lyons—who is president of MAHA Action ….—and the “MAHA Winnable Middle” will be yours.

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With the exception of Kennedy himself, no one is more central to MAHA as a political project than Lyons. He is the movement’s chief strategist, primary spokesperson, and—as of late anyway—most ardent apologist. Along with heading MAHA Action, he is a co-president of MAHA PAC, the political arm of the movement ….

In contrast with the wellness influencers in the MAHA movement, Lyons is unlikely to be caught promoting a supplement stack or posting shirtless cold-plunge videos. Instead he’s the suit with the salt-and-pepper beard in charge of making it all sound reasonable. 

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