“Proteinmaxxing” and “fibermaxxing,” the trendy concepts of loading up on these nutrients for health benefits, are having a moment. But is it necessary? Or even healthy?
Yes, brands have already leaned into the protein craze, from protein-packed chips to drinks and more. Now, a focus on fiber-filled snacks is joining the spotlight and leading to some questionable internet trends, like people putting chia seeds in soda and even dessert.
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“[A]dding chia seeds doesn’t magically turn an indulgence into a health food, but it does add nutrition, like fiber, which may help increase the feeling of fullness,” [said] Tara Schmidt, registered dietitian and instructor of nutrition at Mayo Clinic ….
While Schmidt said protein waters can be useful for athletes or people with high protein needs, … for most people it’s not necessary.
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Unlike fiber, Americans typically do get enough (or more than enough) protein ….
But that still hasn’t stopped the “maxxing” obsession. Why?
“We’re in an era of optimizing performance, appearance and longevity,” Schmidt explained. “With our attention on social media, wearable tech and biohacking, we’re asking, ‘How can we get more of those trending nutrients?'”
