Survey says consumers don’t understand GMOs, but transparency may ease anxiety

The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion and analysis.

Our Transparency 2015 report finds that 64 percent of consumers say that “knowing what ingredients are in a food or beverage” is of top importance to them, and among these consumers 41 percent say they want to know about GMOs.

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There is not yet a comprehensive and consistent consumer understanding of GMOs:

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• Slightly more than half of consumers (52 percent) say they understand what GMOs are.
• Less than a third of consumers (30 percent) say they know which crops are most likely to use GMOs.
• Even fewer consumers (28 percent) say they know which products have GMO ingredients.
• Only 9 percent of consumers understand that certified organic foods are GMO-free.

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Read full, original post: The GMO Debate: When Perception Deters Purchase, a Little Bit of Transparency Goes a Long Way