The psychology of distrusting GMOs

Psychologists have long observed that there is a continuum in what we perceive as natural or unnatural. As the psychologist Robert Sternberg wrote in 1982, the natural is what we find more familiar, while what we consider unnatural tends to be more novel—perceptually and experientially unfamiliar—and complex, meaning that more cognitive effort is required to understand it. The natural is seen as inherently positive; the unnatural is not. And anything that involves human manipulation is considered highly unnatural—like, say, G.M.O.s, even though genetically modified food already lines the shelves at grocery stores. As Michael Specter put it, “The history of agriculture is the history of humans breeding seeds and animals to produce traits we want in our crops and livestock.”

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