General MIlls emboldens fringe groups by removing GM ingredients from Cheerios

This month General Mills announced that it would begin labeling its flagship product, the breakfast cereal Cheerios, as containing no ingredients from GMOs (genetically modified organisms), by which the company means crop plants bred with modern bioengineering techniques.

The Jan. 2 announcement came three months after activist group Green America launched a “No GMOs, Cheerios!” petition campaign online, although the company says its decision was made because it thinks “consumers may embrace it.”

Whatever the motivation, General Mills may find that its move will neither catch on with “natural foods” devotees—who are unlikely to choose a highly processed, nonorganic breakfast food—nor silence antitechnology activists. The company may also have put itself in a legally awkward position.

Related article:  Can CRISPR help us stop wasting so much food?

Read the full, original article: General Mills Has a Soggy Idea for Cheerios

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