More consumers look for ‘Non GMO’ label than for organics

About 19 percent of shoppers look for foods labeled non-GMO, trumping the 16 percent who look for organic labels.

For many Americans, GMOs are like monsters under the bed. They don’t exactly know what GMOs are, but they’re worried about them.

This sentiment has already influenced shopping habits, according to a recent write-up on hartbeat, the newsletter of The Hartman Group (HG), a consumer research firm.

“A vacuum of uncertainty is building around GMOs, rooted in concerns relating to health, the environment and a basic lack of knowledge,” HG writes. “That makes it essential that food companies speak now, before distrust builds further and people start giving credence to a set of facts they have decided are relevant. The lack of communication only feeds suspicions.”

Read the full original article: Press Clips: GMOs and Consumer Behavior

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