Millennials across the country are more aware of their food than ever before, from seeking out farmers markets to fill Mason jars with locally grown produce to lovingly (critics might say, obsessively) photographing meals and uploading them to Instagram. In general, Millennials say they care deeply about where their food comes from and how it is produced. They are more likely to seek out locally grown produce, environmentally sustainable meat, and nutritionally dense superfoods. And given their numbers, corporations are starting to pay attention.
Growing concern about food additives has forced companies to listen up or lose business.
Chipotle received much praise after the restaurant chain announced it would only serve food free of genetically modified organisms. And aside from adding antibiotic-free chicken and kale to its menu, McDonald’s plans to offer milk from cows that have not been treated with the artificial growth hormone rbST. Walmart also opted to expand its selection of organic foods in 2014, leaving some to wonder whether it could cause organic food supermarket chain Whole Foods to lose business.
In January, the Nielsen Global Health and Wellness Survey offered compelling statistical evidence that younger consumers are much more concerned than their parents and grandparents about everything from food ingredients to genetically modified food to organic foods, and they are willing to pay more for premium products.
The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion and analysis. Read full, original post: As Millennials demand better meals, Big Food shifts to keep up