Agriculture, food industries’ communication failures led to GMO vilification

In case you missed it, President Barack Obama late [July 29] signed the GMO labeling bill into law, nullifying Vermont’s measure. . . .

. . . [S]everal industry groups praised Obama for signing the bill. On the flipside, Consumers Union, Friends of the Earth,. . . [and others] are urging food companies to keep the labels they have already started using to comply with Vermont’s labeling law.

. . . .

That Congress passed a GMO labeling law further highlights the broader food-and-farm sector’s struggle to communicate with American consumers on biotechnology, according to Nicholas Fereday, executive director of food and consumer trends with Rabobank’s Food and Agribusiness Research and Advisory.

. . . .“It will require some serious . . . self-reflection on how a technology — that. . . has been in the U.S. food chain for 20 years and has not been linked to any human deaths — has become so vilified by consumers that it has to be called out on food packaging.”

Related article:  GM foods: Science and society

Fereday suggests the food and agriculture industries start by finding a way to “speak to consumers in a language and with a consistent message they understand.”

The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion and analysis. Read full, original post: Schumer calls for FDA recall reform

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