Food company executives know GMOs safe, but cater to consumers’ desire for labeling

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Consumers’ desire for deeper transparency into how food is made will continue pushing food companies to label ingredients made from genetically engineered crops, company executives said.

“Transparency is the coin of the realm,” said Denise Morrison, chief executive of Campbell Soup Co., which earlier this year unveiled a plan to voluntarily label such GMO ingredients on its products…

. . . .

Panera Bread Co. supports labeling GMOs… said Ronald Shaich, founder and chief executive of the company. “We are not taking a unilateral position on GMOs,” Mr. Shaich said… “We are saying, we support GMO labeling.”

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For shoppers at Wal-Mart Stores Inc., price, quality and safety are customers’ top priorities…, rather than GMO content, said Frank Yiannas, vice president of food safety for the company…

“The debate never should have been about labeling,” Mr. Yiannas said, but rather about whether GMOs are safe or not, and relying on science as the guide.

When asked if catering to customers based on perceived risk might be overreaction, Mr. Yiannas said food producers and retailers may have to educate consumers to close the gap between perceived and actual risk…

The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion and analysis. Read full, original post: Food Executives Say Consumers Want Labels on GMO Products

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