Authors Jessica Eise and Whitney Hodde explain that the ramifications of a poorly informed consumer based are becoming clear in their new book, The Communication Scarcity in Agriculture.
The agricultural sector, explain the two authors, was unaccustomed to an interested and inquisitive public. As such, with the rise of the Food Movement, it largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. The result, find Eise and Hodde, is that changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm; a great chasm between those who know, and those who don’t know, agriculture.
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The Communication Scarcity in Agriculture… covers current examples of damaging miscommunications in food and agriculture, the nuances of today’s communication environment and it concludes with a recommended reorientation.
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A particular focus of the book is on the miscommunications surrounding Genetically Modified Organisms (GMOs). Coinciding with the release of the book, Obama signed a bill requiring labels for GMO foods.
“This bill is the last stop in a long chain of events that all begin with poor communication…” explains Eise…
The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion and analysis. Read full, original post: Authors attempt to explain ‘The Communication Scarcity in Agriculture’
