Did Cargill ruin its reputation with scientists, farmers with one #NonGMO tweet?

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This article or excerpt is included in the GLP’s daily curated selection of ideologically diverse news, opinion and analysis of biotechnology innovation.

[Read the GLP profile of the Non-GMO project here.]

Reputations are a funny thing. It takes years to build them but mere seconds to destroy them.

Cargill, a company that provides all manner of agricultural products and services, has managed to ruin its reputation with farmers and science writers in a single tweet. On March 17, the company announced its partnership with the thoroughly wretched Non-GMO Project*, an anti-biotech organization that sticks a goofy “non-GMO verified” label on everything from water to kitty litter.

Here’s the tweet:

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And the floodgates swung open wide. The backlash was swift, brutal, and effective.

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In full-blown damage control, the company’s Twitter page has been rather busy. It rushed out a statement that said that the company didn’t agree with what the Non-GMO Project stands for, but partnered with them anyway because consumers wanted it. In other words, they admitted that it was about money, not science.

Related article:  Starbucks joins Monsanto and grocers in suing to block Vermont GMO label law

That didn’t go over well.

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Time will tell if insulting some of their biggest customers and business partners is a sound strategy for Cargill.

The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion, and analysis. Read full, original post: How Cargill Ruined Its Reputation In A Single Tweet

For more background on the Genetic Literacy Project, read GLP on Wikipedia

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