Did Cargill ruin its reputation with scientists, farmers with one #NonGMO tweet?

Print Friendly, PDF & Email
Screen Shot at PM

[Read the GLP profile of the Non-GMO project here.]

Reputations are a funny thing. It takes years to build them but mere seconds to destroy them.

Cargill, a company that provides all manner of agricultural products and services, has managed to ruin its reputation with farmers and science writers in a single tweet. On March 17, the company announced its partnership with the thoroughly wretched Non-GMO Project*, an anti-biotech organization that sticks a goofy “non-GMO verified” label on everything from water to kitty litter.

Here’s the tweet:


And the floodgates swung open wide. The backlash was swift, brutal, and effective.





cargill cargill cargill

In full-blown damage control, the company’s Twitter page has been rather busy. It rushed out a statement that said that the company didn’t agree with what the Non-GMO Project stands for, but partnered with them anyway because consumers wanted it. In other words, they admitted that it was about money, not science.

Related article:  Orthorexia nervosa: Do anti-GMO activists have this 'eating disorder'?

That didn’t go over well.

Screen Shot at PM

Time will tell if insulting some of their biggest customers and business partners is a sound strategy for Cargill.

The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion, and analysis. Read full, original post: How Cargill Ruined Its Reputation In A Single Tweet

For more background on the Genetic Literacy Project, read GLP on Wikipedia

Outbreak Daily Digest
Biotech Facts & Fallacies
GLP Podcasts
Infographic: Trending green and going great — Every state in the US seeing decreased cases of COVID

Infographic: Trending green and going great — Every state in the US seeing decreased cases of COVID

The U.S. averaged fewer than 40,000 new cases per day over the past week. That’s a 21% improvement over the ...
News on human & agricultural genetics and biotechnology delivered to your inbox.
glp menu logo outlined

Newsletter Subscription

* indicates required
Email Lists