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Public education about QR codes important to success of proposed federal GMO label, study finds

| | September 14, 2017
QR fruits
This article or excerpt is included in the GLP’s daily curated selection of ideologically diverse news, opinion and analysis of biotechnology innovation.

The study, the release of which was the subject of a now-moot lawsuit from the Center for Food Safety last month, deepens the insight that lawmakers, regulators, manufacturers and retailers have on how consumers use in-store scannable package label technology. And while the 72-page report has a lot of data, the findings — and recommendations to manufacturers and retailers — are largely unsurprising.

The review was supposed to be published in July, but a USDA spokesman told Food Navigator the delay in publication came because it was being internally reviewed.

The main finding — that consumer education is needed to let people know that a QR code or other scannable label is there to provide more information — should be rather unsurprising. While a growing number of products feature QR codes as part of the Grocery Manufacturer’s Association’s [GMA] unrelated SmartLabel initiative — more than 14,000, according to a statement from the industry group published Thursday — it has not yet been widely publicized among consumers.

In a statement, the GMA said it “strongly supports consumers having tools and information to make informed decisions about the products they buy and use. A consumer education campaign will be a vital part of the implementation and roll-out of the bioengineering disclosure regulations.”

The GLP aggregated and excerpted this article to reflect the diversity of news, opinion and analysis. Read full, original post: GMO labeling study: Consumer education on QR codes is key to success

Related article:  Longshot federal GMO labeling bill reintroduced: 'GM crops force farmers to buy more pesticides'
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