Consumers confused about ‘organic’ and ‘non-GMO’ labels—but willing to pay more for both

Print Friendly, PDF & Email
Organic Non GMO e

Consumers are confused between foods labeled as “organic” and “non-genetically modified,” according to a new study led by a University of Florida professor. In fact, researchers found that some consumers view the two labels as synonymous.

When Congress approved the National Bioengineered Food Disclosure Standard in June 2016, lawmakers allowed companies two years – until June 2018 – to label their genetically modified (GM) food by text, symbol or an electronic digital link such as a QR code. The QR code is a machine-readable optical label that displays information when scanned.

Besides QR codes, companies can label GM foods by adding words like: “contains genetically modified ingredients” in plain text on the packages, said Brandon McFadden, a UF/IFAS assistant professor of food and resource economics, and lead author of the study.

Participants’ responses led McFadden to conclude that consumers don’t distinguish definitions of the two food labels.

Study results showed consumers are willing to pay more for genetically modified food if the information is provided by a QR code.

[Editor’s note: Read the full study (behind paywall)]

The GLP aggregated and excerpted this article to reflect the diversity of news, opinion and analysis. Read full, original post: UF study: Consumers see ‘organic’ and ‘non-GM’ food labels as synonymous

Outbreak Featured
Infographic: Growing human embryos — How long should researchers watch human development play out in a dish?

Infographic: Growing human embryos — How long should researchers watch human development play out in a dish?

In May, the International Society for Stem Cell Research (ISSCR) released new guidelines that relaxed the 14-day rule, taking away ...
Are GMOs and pesticides threatening bees?

Are GMOs and pesticides threatening bees?

First introduced in 1995, neonicotinoids ...
glp menu logo outlined

Newsletter Subscription

* indicates required
Email Lists
glp menu logo outlined

Get news on human & agricultural genetics and biotechnology delivered to your inbox.