Following lawsuit by organic food group, Nature Valley bars will lose ‘100% natural’ label

naturevalley crunchybar peanutbutter
Image Credit: Nature Valley

General Mills Inc.’s Nature Valley bars will no longer bear the “Made with 100% Natural Whole Grain Oats” label, after the company settled a lawsuit by consumer groups alleging the snack contained glyphosate—a pesticide better known as RoundUp.

The alleged presence of the chemical made the label deceptive, the consumer groups argued in their complaint. RoundUp is big agriculture’s most popular pesticide. The consumer groups alleged that laboratory testing had found traces of the chemical in Nature Valley bars. General Mills hasn’t commented on that claim.

“In a perfect world, we’d like to see food companies stop using these chemicals,” said Katherine Paul of the Organic Consumers Association, or OCA, one of the plaintiffs ….

Related article:  In shedding GMOs, Ben & Jerry’s determined to ‘stick a finger’ in Monsanto’s eye

Editor’s note: Please see GLP’s recent story on glyphosate in breakfast foods for more information.

“Nature Valley is confident in the accuracy of its label,” General Mills said in a statement about the settlement, in which it didn’t admit or deny any wrongdoing …. Last summer, a federal judge in Minnesota dismissed a [similar] class-action lawsuit brought against General Mills …. The court [said] it wasn’t plausible to interpret the statement to mean there were no traces of [glyphosate] in the bars.

Read full, original article: Nature Valley Drops ‘100% Natural’ Claim After Pesticide Suit

Outbreak
Outbreak Daily Digest
Biotech Facts & Fallacies
Genetics Unzipped
Infographic: How dangerous COVID mutant strains develop

Infographic: How dangerous COVID mutant strains develop

Sometime in 2019, probably in China, SARS CoV-2 figured out a way to interact with a specific "spike" on the ...
Untitled

Philip Njemanze: Leading African anti-GMO activist claims Gates Foundation destroying Nigeria

Nigerian anti-GMO activist, physician, and inventor pushes anti-gay and anti-GMO ...
News on human & agricultural genetics and biotechnology delivered to your inbox.
glp menu logo outlined

Newsletter Subscription

Optional. Mail on special occasions.
Send this to a friend