From acai to condoms, companies are capitalizing on anti-GMO fervor, with misleading labels. At bus stops all over my neighborhood are ads for Absolut vodka, touting its eco-friendly attributes — namely that it is produced with GMO-free ingredients.
This is a bit rich since Absolut is made from wheat and there is no such thing as genetically-engineered wheat, at least none that is grown commercially. It’s like a hamburger joint touting sugar-free beef. If your beef is grassfed, or your Vodka organic, go ahead, make a sign about it. But don’t try to make headlines with gluten-free tomatoes.
A company called Sustain offers four types of GMO-free condoms. There’s certainly no such thing as genetically-engineered latex, and though condom boxes don’t list ingredients it seems safe to assume corn, soy or sugar beets are not typically among them.
These days the pet aisle is full of GMO posers, including kitty litter, dog shampoo and nutritional supplements.
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