The GLP is committed to full transparency. Download and review our 2019 Annual Report

Taco Bell rolls out vegetarian menu without Beyond, Impossible meat options

| | September 12, 2019
low cal article hero image
Credit: Taco Bell
This article or excerpt is included in the GLP’s daily curated selection of ideologically diverse news, opinion and analysis of biotechnology innovation.

As more fast-food chains double down on menu items with meatless alternatives from Beyond Meat and Impossible Foods, Taco Bell has teamed up with the American Vegetarian Association to rollout meatless alternatives to classics like its Crunchwrap Supreme and burritos.

When asked …. if the company will ever add alternative meat items to menus, Taco Bell’s chief food innovation officer Liz Matthews told FOX Business: “I wouldn’t say we’ll never do that. It’s really easy for brands to do what everyone else is doing. We want to go after things that are really exciting and are successful, and not just mediocre. At this point, we’re not leaning into that.”

Related article:  Vegan burgers: How Impossible Foods, Beyond Meat mimic the texture, appearance and flavor of beef

Read full, original article: Taco Bell debuts vegetarian menu without Beyond Meat, Impossible Foods

Share via
News on human & agricultural genetics and biotechnology delivered to your inbox.
Optional. Mail on special occasions.
Send this to a friend