Dunkin’ launching Beyond Meat breakfast sandwich at more than 9,000 US stores in November 2019

dunkin beyond meat beyond sausage exlarge

Dunkin’ is launching its Beyond Meat breakfast sandwich nationally in November, two months ahead of schedule, after a highly successful test of the product this summer.

The buzzy new sandwich is a way for the chain to capitalize on growing consumer interest in plant-based proteins — and take up more space in the increasingly competitive breakfast segment.

Dunkin’ first introduced a breakfast sandwich featuring Beyond Meat’s meatless sausage in New York City this July. That test “exceeded our expectations,” Dunkin’ CEO Dave Hoffmann said in a statement [October 21]. The Beyond Sausage Sandwich is now the second best-selling item in Dunkin’s Manhattan stores, following the company’s bacon, egg and cheese bagel. Sales of the sandwich were more than twice as high as expected.

Related article:  Meat wars: Cattle industry fears dwindling sales as Impossible, Beyond burger popularity grows

The enthusiastic customer reaction inspired Dunkin (DNKN)’ to speed up the national launch, which was previously scheduled for January. Over 9,000 Dunkin’ locations will serve the sandwich starting November 6.

Barclays predicts the alternative meat sector could reach about $140 billion in sales over the next decade, capturing about 10% of the global meat industry. Jefferies predicts that by 2040, the alternative meat market could make $240 billion in annual revenue globally.

Read full, original article: Dunkin’ is launching its Beyond Meat sandwich nationally

Outbreak
Outbreak Daily Digest
Biotech Facts & Fallacies
Talking Biotech
Genetics Unzipped
can you boost your immune system to prevent coronavirus spread x

Video: How to boost your immune system to guard against COVID and other illnesses

Scientists have recently developed ways to measure your immune age. Fortunately, it turns out your immune age can go down ...
mag insects image superjumbo v

Disaster interrupted: Which farming system better preserves insect populations: Organic or conventional?

A three-year run of fragmentary Armageddon-like studies had primed the journalism pumps and settled the media framing about the future ...
dead bee desolate city

Are we facing an ‘Insect Apocalypse’ caused by ‘intensive, industrial’ farming and agricultural chemicals? The media say yes; Science says ‘no’

The media call it the “Insect Apocalypse”. In the past three years, the phrase has become an accepted truth of ...
globalmethanebudget globalcarbonproject cropped x

Infographic: Cows cause climate change? Agriculture scientist says ‘belching bovines’ get too much blame

A recent interview by Caroline Stocks, a UK journalist who writes about food, agriculture and the environment, of air quality ...
organic hillside sweet corn x

Organic v conventional using GMOs: Which is the more sustainable farming?

Many consumers spend more for organic food to avoid genetically modified products in part because they believe that “industrial agriculture” ...
benjamin franklin x

Are most GMO safety studies funded by industry?

The assertion that biotech companies do the research and the government just signs off on it is false ...
gmo corn field x

Do GMO Bt (insect-resistant) crops pose a threat to human health or the environment?

Bt is a bacterium found organically in the soil. It is extremely effective in repelling or killing target insects but ...
favicon

Environmental Working Group: EWG challenges safety of GMOs, food pesticide residues

Known by some as the "Environmental Worrying Group," EWG lobbies for tighter GMO legislation and famously puts out annual "dirty dozen" list of fruits and ...
m hansen

Michael Hansen: Architect of Consumers Union ongoing anti-GMO campaign

Michael K. Hansen (born 1956) is thought by critics to be the prime mover behind the ongoing campaign against agricultural biotechnology at Consumer Reports. He is an ...
News on human & agricultural genetics and biotechnology delivered to your inbox.
Optional. Mail on special occasions.
Send this to a friend