Members of Generation Z — those born between 1995 and 2010 — are the most willing to try foods produced using technology, according to a study from Ketchum, a New York-based communication firm. Of that demographic, 77% were more likely to eat such foods, while 67% of millennials, 58% of Gen Xers and 58% of baby boomers said they were willing to do so.
The findings from Ketchum’s 2019 Food Tech Consumer Perception Study noted 71% of Gen Z respondents were generally comfortable with food tech, compared with 56% of millennials, 51% of Gen Xers and 58% of baby boomers.
Gen Z group, which Nielsen reports comprises 26% of the population, represents between $29 billion and $143 billion in direct spending, according to Forbes. So Gen Zers represent a golden opportunity for wide acceptance of genetically modified ingredients, gene editing techniques such as CRISPR, and those fermented in labs or grown from animal cells.
Read full, original article: Most consumers will eat tech-assisted food, especially those in Gen Z