Plant-based meat industry start-up Daring targeting chicken-free ‘chicken’, the world’s favorite protein

vegnews daringfoodspack

Daring is an imitation chicken, which replicates the taste and texture of the familiar fowl, and which is targeted specifically at people who love eating chicken. While many carnivores have reduced their red meat intake, on health grounds, chicken has not similarly been caught in the firing line.

After all, chicken breast is “the cleanest protein on the market, other than egg white,” admits [Ross] Mackay, age 28, one of Daring’s two cofounders, referring to minimally processed food that is closest to its natural state, and with high nutritional value. That’s why the company is focusing on sustainability ….

Originally a U.K. business, Daring moved to set up as a U.S. company because of the demand for sustainable eating, bigger market opportunity, and proven presence of plant-based products.

Related article:  Plant-based meat competition heats up as GMO Impossible Burger makes grocery store debut

The Daring lab processors would start with soy flour …. and put it through a high-pressure system to push the air out and extrude the dense texture; they then line all the proteins inside of the soy flour, and texturize them with pressure and steam and heat, to create long, not-too-chewy strands.

Daring’s process keeps the product close to a “single origin” item, meaning it’s free from additives, and high saturated fats, of which many other fake meats are guilty.

Read the original post

Outbreak
Outbreak Daily Digest
Biotech Facts & Fallacies
Talking Biotech
Genetics Unzipped
can you boost your immune system to prevent coronavirus spread x

Video: How to boost your immune system to guard against COVID and other illnesses

Scientists have recently developed ways to measure your immune age. Fortunately, it turns out your immune age can go down ...
mag insects image superjumbo v

Disaster interrupted: Which farming system better preserves insect populations: Organic or conventional?

A three-year run of fragmentary Armageddon-like studies had primed the journalism pumps and settled the media framing about the future ...
dead bee desolate city

Are we facing an ‘Insect Apocalypse’ caused by ‘intensive, industrial’ farming and agricultural chemicals? The media say yes; Science says ‘no’

The media call it the “Insect Apocalypse”. In the past three years, the phrase has become an accepted truth of ...
globalmethanebudget globalcarbonproject cropped x

Infographic: Cows cause climate change? Agriculture scientist says ‘belching bovines’ get too much blame

A recent interview by Caroline Stocks, a UK journalist who writes about food, agriculture and the environment, of air quality ...
organic hillside sweet corn x

Organic v conventional using GMOs: Which is the more sustainable farming?

Many consumers spend more for organic food to avoid genetically modified products in part because they believe that “industrial agriculture” ...
benjamin franklin x

Are most GMO safety studies funded by industry?

The assertion that biotech companies do the research and the government just signs off on it is false ...
gmo corn field x

Do GMO Bt (insect-resistant) crops pose a threat to human health or the environment?

Bt is a bacterium found organically in the soil. It is extremely effective in repelling or killing target insects but ...
favicon

Environmental Working Group: EWG challenges safety of GMOs, food pesticide residues

Known by some as the "Environmental Worrying Group," EWG lobbies for tighter GMO legislation and famously puts out annual "dirty dozen" list of fruits and ...
m hansen

Michael Hansen: Architect of Consumers Union ongoing anti-GMO campaign

Michael K. Hansen (born 1956) is thought by critics to be the prime mover behind the ongoing campaign against agricultural biotechnology at Consumer Reports. He is an ...
News on human & agricultural genetics and biotechnology delivered to your inbox.
Optional. Mail on special occasions.
Send this to a friend