GM Impossible Burger hits 200 grocery stories in Asia, as effort to ‘replace’ meat moves forward

Credit: Empress
Credit: Empress

[Impossible Foods’] flagship imitation beef product went on sale in 200 supermarkets across Hong Kong and Singapore on Tuesday. Impossible’s products are already available in restaurants in both regions.

The new markets underscore how important Asia will be for Impossible’s global expansion. The continent is responsible for 44% of the world’s meat consumption.”Our mission is to replace animals in the food system with a much more sustainable way of producing meat, fish, and dairy goods,” said Nick Halla, senior vice president for international at Impossible Foods. “In order to do that we knew we had to start in Asia very quickly.”

Impossible plans to build “a full ecosystem of production” in mainland China with the eventual aim of making its products from scratch in-country rather than importing them, Halla said.

Related article:  Viewpoint: Generation Z to environmentalists: If you care about sustainability, embrace GMOs and gene edited crops
Follow the latest news and policy debates on agricultural biotech and biomedicine? Subscribe to our newsletter.

China depends on imports for much of the meat its citizens consume, and plant-based alternatives could be essential to the country achieving self-sufficiency in meat supply, Impossible Foods’ founder and chief executive Patrick Brown said at the Fortune Global Sustainability Forum in September 2019.

Read the original post

Outbreak
Outbreak Daily Digest
Biotech Facts & Fallacies
Talking Biotech
Genetics Unzipped
Video: Test everyone – Slovakia goes its own way to control COVID

Video: Test everyone – Slovakia goes its own way to control COVID

As Europe sees record coronavirus cases and deaths, Slovakia is testing its entire adult population. WSJ's Drew Hinshaw explains how ...
mag insects image superjumbo v

Disaster interrupted: Which farming system better preserves insect populations: Organic or conventional?

A three-year run of fragmentary Armageddon-like studies had primed the journalism pumps and settled the media framing about the future ...
dead bee desolate city

Are we facing an ‘Insect Apocalypse’ caused by ‘intensive, industrial’ farming and agricultural chemicals? The media say yes; Science says ‘no’

The media call it the “Insect Apocalypse”. In the past three years, the phrase has become an accepted truth of ...
globalmethanebudget globalcarbonproject cropped x

Infographic: Cows cause climate change? Agriculture scientist says ‘belching bovines’ get too much blame

A recent interview by Caroline Stocks, a UK journalist who writes about food, agriculture and the environment, of air quality ...
organic hillside sweet corn x

Organic v conventional using GMOs: Which is the more sustainable farming?

Many consumers spend more for organic food to avoid genetically modified products in part because they believe that “industrial agriculture” ...
benjamin franklin x

Are most GMO safety studies funded by industry?

The assertion that biotech companies do the research and the government just signs off on it is false ...
favicon

Environmental Working Group: EWG challenges safety of GMOs, food pesticide residues

Known by some as the "Environmental Worrying Group," EWG lobbies for tighter GMO legislation and famously puts out annual "dirty dozen" list of fruits and ...
m hansen

Michael Hansen: Architect of Consumers Union ongoing anti-GMO campaign

Michael K. Hansen (born 1956) is thought by critics to be the prime mover behind the ongoing campaign against agricultural biotechnology at Consumer Reports. He is an ...
News on human & agricultural genetics and biotechnology delivered to your inbox.
Optional. Mail on special occasions.
Send this to a friend