Why do GMOs have an image problem? It’s a question we attempted to answer on the Oct. 13 episode of Seed Speaks.
A recent survey by the American Marketing Association found that consumers feel that GM foods are unnatural, immoral, and unsafe, despite the fact that 70% of processed foods in the United States and Canada already contain GMOs.
Why is this, and what can our industry do about it? We were joined this week by Andreas Boecker, a professor at the University of Guelph specializing in best practices in communication about novel technologies, in particular agricultural biotechnology; Kavin Senapathy, a writer, journalist, and speaker based in Madison, Wisconsin, whose writing has appeared in outlets like Slate, The Daily Beast and Forbes; and Jenn Armen, vice-president, business and corporate development for Okanagan Specialty Fruits based in North Carolina.
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