Why consumers don’t know or care about the ‘regenerative agriculture’ movement so popular in progressive circles

The report, which surveyed US consumers from around the country, comes courtesy of Purdue’s Center for Food Demand Analysis and Sustainability (CFDAS), and assesses food spending, consumer satisfaction and values, support of agricultural and food policies, and trust in information sources.

The report, which surveyed US consumers from around the country, comes courtesy of Purdue’s Center for Food Demand Analysis and Sustainability (CFDAS), and assesses food spending, consumer satisfaction and values, support of agricultural and food policies, and trust in information sources.

The issue remains that “regenerative agriculture” has no official shared definition across the agrifood industry. Purdue defines it as “farming methods that result in improved soil health, carbon capture, improved biodiversity and healthy water resources.”

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“While consumers say they generally support regenerative agriculture initiatives, the level of support goes down when given additional information about the cost,” says the report’s lead author, Joseph Balagtas, professor of agricultural economics at Purdue and CFDAS director.

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