Consumer resistance to technology tweaking food: Brits remain skeptical about cell-based meats

[A] minority (16-41%) of people in the UK are willing to consume cell-cultivated meat [according to the UK Food Standards Agency]. While 59% of people recognize the potential benefits of cell-cultivated meat, more people (85%) express concerns regarding its safety, unnaturalness, and impact on farmers.

An evidence review was undertaken to examine consumer responses to cell-cultivated products (meat, seafood, dairy and plants). Cell-cultivated products are foods made without slaughter or traditional farming.

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• Studies reporting a higher percentage of people willing to consume cell-cultivated meat tended to use the term ‘cultivated’ rather than ‘lab-grown’, provided participants with a description of the product emphasising its benefits, and/or surveyed participants in more recent years.
• Willingness to consume cell-cultivated meat is lower in the UK than in the USA.
• People in the UK are more likely to be willing to consume cell-cultivated meat if they are:

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• • [F]amiliar with cell-cultivated meat terms
  • Have no concerns about cell-cultivated meat
  • Believe there are any benefits of cell-cultivated meat
  • Are confident that regulation will prevent the unsafe sale of cell-cultivated meat

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