When her son was born six years ago, Alex, a 30-year-old mother living in Iowa, completely changed her mindset: “During my pregnancy, I had a gut feeling that the conventional medical system was very behind in research. When my son had health issues, I knew I had to change our lifestyle and take control of our health.” Now, she shares tips with her 353,000 Instagram followers on … the healthiest drinkable yogurts, the least “chemical” cleaning products … or how to prepare balanced meals with organic products.
The “crunchy mom” first appeared in the 1960s. Usually a hippie, she wanted to feed her children well in a world of ultra-processed foods, made her own granola – which is where the term “crunchy” comes from – favored breastfeeding and tried to stay close to nature. These values might typically be labeled “left wing,” but … they have gradually shifted rightward. This accelerated after 2013, the year the Moms Across America nonprofit was founded by Zen Honeycutt, an organic food advocate and anti-vaccine activist. … Now, the “crunchy mom” champions tout health freedom, spreading pseudoscientific and even conspiratorial theories about nutrition
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