Atย Biograph, a longevity clinic with locations in New York City and San Francisco, an assessment day can last up to six hours and include the collection of more than 1,000 data points from more than 30 advanced diagnostics. This includes proprietary MRI and CT scans, a body composition analysis, VO2 max testing and comprehensive bloodwork. …
This is just a glimpse of a rapidly expanding category of businesses built on the idea that ageing is something that can be managed, and for a price, slowed down. While the global wellness economy has ballooned in recent years, longevity is emerging as one of its fastest-growing segments.
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For some of these commercialised interventions โ like red light therapy, contrast therapy, infrared saunas and cold plunges โ the evidence is thin.
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Melanie Goldey, CEO ofย Tally Health, a consumer healthcare company offering epigenetic biological age testing starting at $249 (ยฃ182), calls for industry-wide accountability. “Longevity becomes problematic when companies charge large sums while overstating what science can currently deliver,” she says. “Fair pricing means being transparent about what is well supported by research, what is still evolving, and what remains unknown.”
