The following is an edited excerpt.
For most consumers in America, their take on Whole Foods GMO-labeling initiative likely rests with how it affects their food purchasing budget. Whole Foods, after all, has been referred to as “Whole Paycheck” so often that the company launched a nation-wide campaign to get rid of the label. Co-CEO John Mackey said two years ago that would be easier “if the media would stop repeating Whole Paycheck, Whole Paycheck.”
There’s plenty of evidence, however, that GMO-labeling will raise – not lower – food prices. And that’s bad news if you’re not one of the well-heeled, organic and natural food sophisticates that has been attracted to Whole Foods.
Related on the SLP
Read the full article here: Commentary: Did Whole Foods Market go too far on GMO-labeling?
