Whole Foods’ business case for GMO labeling

The following is an edited excerpt.

Whole Foods pleased many of its shoppers, and most of its critics, when it announced Friday that all products in its U.S. and Canadian stores containing GMOs  would be labeled as such by 2018. It’s clever marketing, too, for a company still trying to overcome its “Whole Paycheck” image. Transparency is something worth paying for these days.

At the Natural Products Expo West, Walter Robb, the company’s co-chief executive officer, didn’t utter a single word about any potential dangers in eating GMO food. Instead, he said Whole Foods was “setting a stake in the ground on GMO labeling to support the consumer’s right to know.”

Read the full article here: Whole Foods’ Business Case for GMO Labeling

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