Personal genetics company 23andMe launches television campaign

It’s become easier and easier to discover who you are and where you came from thanks to DNA analysis, and now 23andMe is trying to expand those interested in their genes from a group of dedicated enthusiasts to the general public.

The company, which has been analyzing DNA for seven years now, debuted its first TV commercial on Monday, with the aim of explaining to the public what DNA testing is and why it can be helpful. “Our goal with this campaign is to provide consumer education and raise awareness about the potential of personal genetics,” 23andMe president Andy Page said in a statement.

The ads will be broadcast throughout the US this year, and more are expected to come in 2014.

Read the full, original story here: DNA sequencing goes mainstream as 23andMe begins TV ad push

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