The GLP is committed to full transparency. Download and review our Annual Report.

Oregon GMO label advocates release first TV ads

| | September 25, 2014

The Yes on 92 campaign, the largest proponent of Oregon’s labeling measure, launched its first two ads on September 23.

The ad buy represents an early shot in what is expected to be an expensive battle. Last year’s more-than-$30-million fight over a similar measure in neighboring Washington turned into the most costly ballot contest in that state’s history, with roughly three of every four dollars raised coming in after Sept. 1, according to a review of contribution data. Local reports suggest the same may end up being true of the Oregon measure, with about $3 million raised on both sides so far, according to state data.

Related article:  GMOs not natural? FDA ponders science, public perceptions in evaluating label revision

One ad features Oregon family farmers and another features Michael Hansen, senior scientist at Consumer Reports, the nonprofit that offers comprehensive product reviews.

“Our job is giving consumers unbiased information, so we’ve read the fine print and we strongly endorse Measure 92,” Hansen says in the ad embedded below. Labeling has not increased food costs in countries that have passed similar measures, and so it won’t in Oregon, he says.

Read full, original article: The biggest proponents of GMO labeling in Oregon launch their first ads

The GLP aggregated and excerpted this article to reflect the diversity of news, opinion, and analysis. Click the link above to read the full, original article.
News on human & agricultural genetics and biotechnology delivered to your inbox.
Optional. Mail on special occasions.

Send this to a friend