New consumers continue to enter the organic category for the first time, but the health halo cast by the US Department of Agriculture’s certification is dimming as it becomes more mainstream and as shoppers’ interpretation of the standard evolves.
At the same time, consumer desire for “local” products is increasing and the claim could wquickly replace organic as the most desirable qualification by many consumers, according to research analysts.
Shoppers continue to buy organic products “for what they lack: pestices, herbicdes, growth horones, antibiotics, artificial flavors, artificial colors, preservatives and GMOs,” according to a blog post by thThe Hartman Group promoting its report.
Despite this interest, some consumers wonder how highly process “junk food” can bear the organic label and if large manufacturers are “diluting the spirit of organics,” according to the Hartman Group.
Read full, original article: Local claims are rising star as sun sets on organic claims