Local food to eclipse organic, as consumers begin to doubt definition

Print Friendly, PDF & Email

New consumers continue to enter the organic category for the first time, but the health halo cast by the US Department of Agriculture’s certification is dimming as it becomes more mainstream and as shoppers’ interpretation of the standard evolves.

At the same time, consumer desire for “local” products is increasing and the claim could wquickly replace organic as the most desirable qualification by many consumers, according to research analysts.

Shoppers continue to buy organic products “for what they lack: pestices, herbicdes, growth horones, antibiotics, artificial flavors, artificial colors, preservatives and GMOs,” according to a blog post by thThe Hartman Group promoting its report.

Despite this interest, some consumers wonder how highly process “junk food” can bear the organic label and if large manufacturers are “diluting the spirit of organics,” according to the Hartman Group.

Read full, original article: Local claims are rising star as sun sets on organic claims

Outbreak Featured
Infographic: Growing human embryos — How long should researchers watch human development play out in a dish?

Infographic: Growing human embryos — How long should researchers watch human development play out in a dish?

In May, the International Society for Stem Cell Research (ISSCR) released new guidelines that relaxed the 14-day rule, taking away ...
Are GMOs and pesticides threatening bees?

Are GMOs and pesticides threatening bees?

First introduced in 1995, neonicotinoids ...
glp menu logo outlined

Newsletter Subscription

* indicates required
Email Lists
glp menu logo outlined

Get news on human & agricultural genetics and biotechnology delivered to your inbox.