Does Organic Valley’s new marketing campaign spread same old misinformation?

The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion and analysis.

The New York Times [on July 17] highlighted the farmer’s co-op Organic Valley, talking about their new . . . web site and their emphasis on “highlighting their authenticity.” Well, we had to take a look at the web site . . .and found. . . the usual misinformation . . .

Their whole campaign boils down to the specious claims of “Why Organic?” . . .:

. . . .

Because chemicals are bad for you

. . . .[T]hey say organic food keeps pesticides out of kid’s bodies. . . .Organic farmers spray with pesticides, too, and many of them are really toxic, just naturally occurring.

Kids and cows should not be exposed to synthetic hormones and antibiotics.

Well they aren’t. . . . Some farms use synthetic rBst to increase milk production. . . But . . . milk from rBst treated cows is in all ways identical to that from cows not given that hormone. . . .

. . . .

. . .[W]orse yet, they link to a YouTube video from discredited charlatan Vandana Shiva, . . . Michael Specter took down her crazy claims in this elegant piece in The New Yorker.

Organic Valley’s new. . . web site just perpetuates the same wrong-headed claims . . . they’ve been spreading for years. Organic isn’t better: it is a marketing slogan.

Read full, original post: Organic Valley highlights inauthenticity with the usual lies

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