Does Organic Valley’s new marketing campaign spread same old misinformation?

The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion and analysis.

The New York Times [on July 17] highlighted the farmer’s co-op Organic Valley, talking about their new . . . web site and their emphasis on “highlighting their authenticity.” Well, we had to take a look at the web site . . .and found. . . the usual misinformation . . .

Their whole campaign boils down to the specious claims of “Why Organic?” . . .:

. . . .

Because chemicals are bad for you

. . . .[T]hey say organic food keeps pesticides out of kid’s bodies. . . .Organic farmers spray with pesticides, too, and many of them are really toxic, just naturally occurring.

Kids and cows should not be exposed to synthetic hormones and antibiotics.

Related article:  Most ‘dangerous’ anti-science GMO critic? Meet Mike Adams–Conspiracy junkie runs alternative ‘health’ empire

Well they aren’t. . . . Some farms use synthetic rBst to increase milk production. . . But . . . milk from rBst treated cows is in all ways identical to that from cows not given that hormone. . . .

. . . .

. . .[W]orse yet, they link to a YouTube video from discredited charlatan Vandana Shiva, . . . Michael Specter took down her crazy claims in this elegant piece in The New Yorker.

Organic Valley’s new. . . web site just perpetuates the same wrong-headed claims . . . they’ve been spreading for years. Organic isn’t better: it is a marketing slogan.

Read full, original post: Organic Valley highlights inauthenticity with the usual lies

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