Has the FDA’s probe into ‘natural’ claims on food labels put a stop to the tidal wave of false advertising lawsuits engulfing food manufacturers? Not if a new complaint against Dannon is anything to go by, which also delves into the thorny issue of GMOs, another area currently being scrutinized by regulators.
The complaint – filed in the southern district of New York – alleges that reasonable consumers would not expect yogurts labeled ‘all-natural’ to use milk from cows fed genetically engineered feed.
…[P]laintiff Polly Podpeskar argues: “Reasonable consumers believe that if a cow consumes GMO grass, corn, or soy and then produces milk, the milk is not All Natural, and products derived from the milk, such as yogurt, are likewise not All Natural.”
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The case follows a recent flurry of lawsuits alleging that most reasonable consumers also think that non-GMO claims on pack should mean that genetic engineering is not involved at any stage of food production, going right back to the sourcing of animal feed, although these cases have had limited success to date.
The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion and analysis. Read full, original post: Dairy from cows fed GM feed is not ‘all- natural’, alleges lawsuit vs Dannon – but ￼￼will it fly?