I did a little experiment the other day. I stood outside a Whole Foods Market in Washington, D.C., with two cartons of large brown eggs. One carton had the words "Non-GMO Project Verified" on it, with a little orange butterfly. ... The other carton had a different label; a green and white circle with the words "USDA Organic." One other crucial difference: the organic carton cost 50 cents more.
I asked shoppers which carton they would buy.
"They both sound good," says Anna Hansen, sounding indecisive. "If it's non-GMO, great. If it's USDA organic, great. I don't know!" Then she pointed at the non-GMO carton. "This one's a little cheaper, I guess I'd go with this one."
"There's a concern, for sure, that consumers are getting ripped off, or that they're not getting what they think they're getting," says Dag Falck, the organic program manager at Nature's Path Organic Foods.
The non-GMO label has always had its critics. Some people say it's misleading because it implies that non-GMO foods are better for you. Scientists and the U.S. Food and Drug Administration have said repeatedly that this is not true.
Now, organic food companies are starting — cautiously — to voice concerns about the non-GMO label, too. They're worried that shoppers have become so fixated on GMOs that they don't realize how little it actually means, compared to organic.
The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion, and analysis. Read full, original post: Organic Food Fights Back Against 'Non-GMO' Rival