Much likeย asparagus waterย andย water sommeliers, organic water is giving us pause. Though the conceptย isnโt new, itโs surprising to see it making waves again.
Mintel, a global market research firm, claims that nearly 25 percent of Americansย are thirstyย for organic water, which proves America doesnโt understand the concept of โorganic.โ
Asย NPR first pointed outย when organic water hit the scene a few years ago, something can only be considered an organic compound if it contains a significant amount of carbon. But a water molecule contains two atoms of hydrogen (H) and one atom of oxygen (O) โ and no carbon โ so itโs actually inorganic. And according to the USDAโs labeling process for organic products, water and salt areย not includedย as an ingredient that must be labeled organic.
But a trendy new company calledย Asarasiย is taking advantage of a loophole. The brand isย sellingย the first USDA organic-certified water, according to a report from Food Navigator.
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Because Asarasiโs water isย filteredย throughย a living thing โ a maple tree โ it appears to pass the USDAโs certification test.
The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion, and analysis. Read full, original post:ย Organic Water Is A Sign That Americans Have No Idea What ‘Organic’ Is
