“Rampant fear-based food marketing” – most notably from brands touting their non-GMO credentials – is damaging consumer trust and “jeopardizing the safe, sustainable farming practices that have enhanced farm productivity over the last 20 years” says the National Milk Producers Federation (NMPF) in a new marketing campaign that’s been sharply criticized by leading dairy brands.
The ‘Peel back the label’ campaign alerts consumers to examples of “deceptive food labeling” such as “gluten-free water, GMO-free tomatoes (all tomatoes are already GMO-free)… No high-fructose corn syrup peanut butter (true for all brands)…. and GMO-free milk (all milk is inherently GMO-free).
It also highlight ads it believes exploit consumer fears about genetic engineering, including a TruMoo video featuring kids trying to get their heads around GMOs (a tactic also employed in controversial ads by Arla touting its rbst-free products) in which brand owner Dean Foods employs the slogan ‘No GMOs, No Worries.’
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The GLP aggregated and excerpted this article to reflect the diversity of news, opinion and analysis. Read full, original post: NMPF spars with Dannon, Dean Foods, over ‘rampant fear-based marketing’ on GMOs
