‘No GMOs, No Worries’? Milk producers ‘Peel back the label’ campaign challenges anti-science marketing

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The National Milk Producers Federation’s logo for its pro-GMO ‘Peel back the label’ campaign

“Rampant fear-based food marketing” – most notably from brands touting their non-GMO credentials – is damaging consumer trust and “jeopardizing the safe, sustainable farming practices that have enhanced farm productivity over the last 20 years” says the National Milk Producers Federation (NMPF) in a new marketing campaign that’s been sharply criticized by leading dairy brands.

The ‘Peel back the label’ campaign alerts consumers to examples of “deceptive food labeling” such as “gluten-free water, GMO-free tomatoes (all tomatoes are already GMO-free)… No high-fructose corn syrup peanut butter (true for all brands)…. and GMO-free milk (all milk is inherently GMO-free).

It also highlight ads it believes exploit consumer fears about genetic engineering, including a TruMoo video featuring kids trying to get their heads around GMOs (a tactic also employed in controversial ads by Arla touting its rbst-free products) in which brand owner Dean Foods employs the slogan ‘No GMOs, No Worries.’

The GLP aggregated and excerpted this article to reflect the diversity of news, opinion and analysis. Read full, original post: NMPF spars with Dannon, Dean Foods, over ‘rampant fear-based marketing’ on GMOs

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